Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic. More traffic equals more potential sales. Simple, eh? Or is it?

The problem here is that most people think search engine optimization is like magic and that only search engine "gurus" have all the answers.

Forunately, for you, this is far from true. In fact search engine optimization is relatively easy. What stops most people from ranking well in the search engines is misinformation and the promise of quick fixes. Every week there's a new tool or ebook that promises to solve all your search engine woes. There are no quick fixes folks. Accept that as a truth and move forward.

What follows in the next three articles is a 10 step program for improving your online presence and search engine rankings. Enjoy!

Keywords
Keywords should be the first step in your search engine optimization campaign. People put keywords or phrases into search engines looking for information. The search engines then check their index for pages that contain these keywords. Unless your pages contain keywords relevant to your business or service then do not expect search engines to rank you well. It's that simple.

For example if you have a website about dating then you'll find it very difficult to rank well for the keyword "dating" because so many other sites are competing for it. However if you were to target a specific area like gay and lesbian dating then you're dealing with a smaller, more targetted market. You could even regionalize it by targetting gay and lesbian dating in Toronto. See where we're going with this?

So what keywords tools are available to you? Describing each of them goes beyond the scope of this article so please refer to our site for more information on this topic.

Content
Make this your motto - Provide Useful Content. DO NOT provide keyword stuffed, spammy, automatically generated pages. Write something useful for your visitors based on keywords which are relevant to your business or service.

Ask yourself one question - do you want your website to last? Yes? Great then provide content that's actually useful to your visitors. Not only should you provide the initial content but keep adding content to your site. A page a week, a page a month it doesn't matter. Give your visitors a reason to come back to your website.

You can't write? Yes you can! Most people just think they can't write. Most of us send emails every day to friends, colleagues and loved ones. If you can compose an email like that then you're perfectly capable of writing 200 - 300 words of text for a page of content. The mere thought of writing a page of website content can fill people with terror but if you need help on this please refer to our website for a list of resources.

Keyword Density
This is how often your keyword is used on the the page. For example if you have 100 words of text on a single page and you mention your keyword 5 times then your keyword density is 5%.

So what's the ideal keyword density? Do yourself a favour and don't focus on keyword density at all. The forums are full of "experts" with theories on the perfect keyword density percentage. Here's a wake up call - there is no perfect keyword density.

Mention your keyword towards the top of your page within the body text, in the page title and in the Meta Description tag. Apart from that only ever use the keyword or keywords within the page itself as is contextually appropriate. Forcing a keyword into a page over and over again is going to produce a webpage that's difficult to read and sounds silly.

Domain Name
You have two choices when choosing a domain name. You can use a branded name that doesn't relate to your business e.g. Amazon.com have built a hugely successful brand name as an online retailer using the name of a South American river for their company. It just works for some reason.

Your other choice is to use a keyword rich domain name. What this means is that if your website is about baby clothes you'd use a domain name like www.baby-clothes-guide.com. Should you really use hyphens to separate the keywords in the domain? The simple answer is yes because a search engine can read each individual keyword in the domain.

If you were to use www.babyclothesguide.com the major search engines can only read the first word from it which is "baby". Therefore it has no idea that the domain is specifically about baby clothes (targetted) and not just about baby (untargetted).

(c) Niall Roche - All Rights Reserved

- continued in Part 2

This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting effective search engine optimization

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Intermediate, Advanced Search Marketers Learn New Tricks at Search ... MarketWatch - 12 hours ago Intermediate and advanced attendees at SES will quickly learn how to enhance their existing search engine marketing and search engine optimization knowledge ...

Search Engine Optimization Firm ArteWorks SEO Ranked #1 SEO Site ... MarketWatch - Nov 18, 2008 The SEO company rankings published by TopSEOs is the trusted guide used by those seeking the best in the internet marketing and search engine optimization ...

Kirk Communications Announces Expanded Search Engine Optimization ... The Open Press (press release) - 16 hours ago Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay Per Click (PPC) analytics, that, in conjunction with ... MorePro Announces Contract Renewal with Long-Time SEO Client "The ... 24-7PressRelease.com (press release) all 4 news articles

Midwestern Marketers to Gather for Search Engine Marketing, Search ... MarketWatch - Nov 17, 2008 CHICAGO, Nov 17, 2008 (BUSINESS WIRE) -- Even in difficult economic times, search engine optimization and search engine marketing tactics can yield ... Search Engine Marketing Firm iProspect Sets Up Shop in Japan PR Web (press release) all 6 news articles

Internet Marketing Inc. A premier Internet Marketing Company ... PR Web (press release), WA - 13 hours ago Pay Per Click advertising and search engine optimization are both great investments to make if you can properly judge the ROI and manage the expenses," says ... The Hondo Group To Expand Interactive Marketing Services International Business Times all 5 news articles

Internet Marketing News

Research Reveals How to Create Best-in-Class Search Engine Marketing MarketWatch - Nov 17, 2008 Companies that do not analyze the data that they capture online and offline not only risk not maximizing search engine marketing efforts, ... Arbita Enhances Recruitment Marketing Capability with Hire of ... PR Web (press release) all 14 news articles

Microsoft's search guru on SEO, digital marketing trends BtoB Magazine, NY - 4 hours ago By Christopher Hosford Duane Forrester is senior program manager of search engine optimization with Microsoft Corp., sits on the board of the Search Engine ...

ReachLocal Launches in Western Europe With Office Serving the ... MarketWatch - 16 hours ago ReachLocal makes available to advertisers over 98 percent of the major search engine landscape through alliances with Google, Yahoo! and MSN. ...

Business Wire Debuts Major Enhancements to its NewsTrak Access Report MarketWatch - 5 hours ago This valuable information can be incorporated into future news releases to improve search optimization. -- Referral Links: This new feature identifies web ...

Search Engine Optimization Firm ArteWorks SEO Ranked #1 Reputation ... MarketWatch - Nov 13, 2008 The monthly rankings list published by TopSEOs is the trusted guide used by those seeking the best in the internet marketing and search engine optimization ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs