5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door. suddenly, your virtual storefront becomes prime business property and you are making sales 24/7.

What can a web site owner do to make sure your site appears in the top 2 pages in any given search engine? You could buy some submission software, read some books and try it yourself. But what if you miss something and find your site's not positioned, or worse, banned. The only other option is to hire a search engine specialist.

There are alot of self-proclaimed, "SEO specialists" and "search engine submission" companies, so you need to know what to look for in the positioning program they offer.

Here are my top five things to look for in a Search Engine position program:

1. SE Optimization (SEO) - The pages on your site are checked for the percentage of keywords you want to target, and the quality of the content on the page. Your SEO consultant should make recommendations regarding your site content to improve it in the eye of the Search Engines.

Key search engines like MSN and AOL Search still rely on metatags or html code that include keywords related to your site. A good SEO optimization of your metatags can mean the difference of a #40 ranking vs. a Top 20 ranking.

2. Pay per click (PPC) - PPC search engines like Overture (formerly Goto.com) and Findwhat can get you targeted, fast traffic while you are patiently watching the other search engines to rank your site. Recently, Overture's top 3 keywords results show up at the top of searches on Yahoo! above the Yahoo! paid sites. For some keywords, paying for a top 3 position can be very expensive, but with careful research you can find some keywords available for 5 cents per click.

3. Regular monitoring - You should get an initial report in 4-6 weeks and then preferably a monthly report. Your SEO consultant should provide ideas on achieving better rankings for keywords that are not doing as well as you'd like to see. While a Top 10 ranking is the ideal, some Top 20 rankings are realistic.

4. Inclusion in select pay for inclusion SE indexes and directories - Inclusions in fee based can be useful if you want to target specific search engines or directories like Looksmart and Yahoo! Depending on your budget, you may want to purchase inclusion right away or hold off until the other Search Engines pick you up first. Your SEO consultant should provide the option to help you get into fee-based inclusions, and be able to explain the benefits and differences of each one.

5. Submission to key SE directories - To rank well on Google and in turn, Yahoo! web pages, you need to be listed in the Open Directory Project directory. Directories like ODP are human edited and depending on the category, it can take from 3 weeks to 2 months to get accepted.

Yahoo! is another key directory, and you MIGHT be able to get your site in for free still, if it's non-commercial or a very localized business to a specific city or region. Your SEO consultant should submit your site to ODP and monitor it to make sure it's accepted, and depending on the extent of your program, offer to submit your site to the Yahoo! free submit, if it's appropriate.

By Jim Lisi
Website Consultant

About The Author

From 1996 - 1999 Jim Lisi worked in the web-hosting services industry at Concentric Network, which was bought out by XO Communications. In 1999, Jim was offered the position of Director of Sales at TopTenRanking Inc, a top web promotion company in LA, California. Starting in 2000, Jim Lisi formed his own web promotion company, EzRankings.com, utilizing some of the best website promotion specialists in the industry today.

www.EzRankings.com; jlisi@ezrankings.com;
info@ezrankings.com

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Internet Marketing News

Search Engine Optimization -- A Must During a Recession PR Web (press release), WA - 12 hours ago Increase Visibility, a prominent search engine optimization and marketing firm, has discovered that SEO/SEM advice has become more important and sought ... SEO Malaysia | Greenfrog Studio | SEO ( Search Engine Optimization) Klue There's No Shortcut to Good SEO...Or Is There? Search Engine Watch High Position in Topseos UK Rankings - search engine optimisation WebWire (press release) WebSite Host Directory (press release) - Market Wire (press release) all 36 news articles

Derek Edmond Becomes Partner in Massachusetts-Based Search Engine ... Business Wire (press release), CA - 4 hours ago KoMarketing Associates, LLC is pleased to announce that Derek Edmond, currently the Director of Search Engine Optimization & Search Marketing Strategies at ...

Search Engine Marketing Agency, Formic Media, Launches PR Web (press release), WA - Jan 5, 2009 Formic's initial SEM service offerings include web analytics optimization, keyword research & recommendations, website search engine optimization (SEO) ... Oregon Marketing Firm Focuses On Local SEM Services Mediapost.com all 4 news articles

Increase Traffic Using Article marketing, Article Submission and ... Meadow Free Press, ID - 3 hours ago If you are a business person and have a website, you may have heard the term SEO or search engine optimization. Article marketing is a very effective way to ...

New Hires Add Talent, Experience and Bandwidth to Brandwidth PR Web (press release), WA - 12 hours ago The new talent adds significant depth and versatility to its impressive roster of web marketing, search engine optimization and creative brand development ...

RAGE Software Updates Search Engine Optimization Software Suite ... Promotion World (press release), CA - Jan 5, 2009 We are pleased to announce major updates to our search engine optimization software suite for Mac OS X. The updates include new versions of a number of our ... RAGE Software Announce Major Updates to their SEO Tools Suite webhostdir.com all 2 news articles

Carolina Web Consultants Selects eWayDirect for Emarketing Services PR Web (press release), WA - 7 hours ago The new services have already generated new business for the agency, which has just signed a search engine optimization (SEO) contract with a local business ...

Search Marketing Expo - SMX West Rates Increase January 10, 2009 PR Web (press release), WA - Jan 5, 2009 Sessions are organized thematically on topics including search engine optimization (SEO), paid search advertising (PPC), online/offline issues and landing ...

TechRadar UK

Looking For The Key To Search Engine Optimization? Meadow Free Press, ID - Jan 1, 2009 The writer who promises that his or her book will tell you everything that you need to know about search engine optimization for your site. ... New approaches to search engine optimization Central Valley Business Times Use public relations to drive search engine optimization (SEO ... Examiner.com Search Engine Optimization for Long - Term Results PWO Search Newz - Live-PR.com (Pressemitteilung) all 21 news articles

Inman.com

Readers: Tech isn't the only answer Inman.com, CA - 11 hours ago Asked to rank blogs, lead generation, pay-per-click, organic search-engine optimization and online banner or display ads as the best Web marketing tools of ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs