Possibly The Biggest Misconception About Ranking Well In The Search Engines

Onpage search engine optimization are things that you can change ON your webpage.

* Title tag

* Header tags

* Bolding, Italicizing, Underlining

* Alt image tags

* Meta Tags

* Etc.

Offpage search engine optimization comes down to basically 1 thing, which websites are linking to your wesbite and how they're doing it.

* Anchor text uses in your link

* The title of the page your link is on

* The page rank of the page your link is on

* The "theme" of the website your link is on

* Etc.

By now, I'm hoping you see that it's the offpage search engine optimization factors that will get your website to the top of the search engines. Again, the onpage factors are things you SHOULD do, but are not nearly as important as the offpage factors.

Ok... Let me show you why.

Let's analyze a website!

In this example I'm going to analyze the #1 ranked website on Google for the search term "click here".

First, let's go to Google and enter "click here".

You'll notice that the #1 ranked website is www.adobe.com. That's interesting...

Now, why would adobe.com rank #1 for that search term? I would think adobe.com would rank well for terms like:

* graphic design programs

* create printable documents

* web design programs

* and other keywords related to what they sell...

A few things that you should notice by looking at the picture above.

1. The word "click here" isn't in the page title

2. The word "click here" isn't in the URL of the website.

3. The word "click here" isn't even in the description listed by Google!

Now, let's click on the listing in Google and check out the actual webpage.

Now, get this... The words "click here" aren't even on the webpage, anywhere!

If all of those onpage optimization techniques that many SEO companies talk about were true, then don't you think a different website would rank #1 for this term?

Onpage optimization factors like:

* keyword density

* keyword prominence

* keyword proximity

* bolding, italicizing, underlining

* etc.

are NOT critical to worry about when trying to rank well for a search term.

Yes, you should spinkle your keyword throughout the webpage and do the other onpage optimization techniques I've taught you in previous lessons, but again, I really want to drill this into your head. It is the offpage optimization that will increase your rankings in the search engines; specifically Google, Yahoo, and MSN.

Then why exactly does adobe.com rank #1 on Google for the term "click here"?

Let's do some website analysis on this adobe.com. I'm going to use a software product called SEO Elite to do this, but you can analyze the website manually if you choose to do so. I prefer SEO Elite because it only takes a few minutes, as opposed to several hours.

1. First, we'll select radio button 1.

2. Next, we'll enter the URL from Google into step 2.

(http://www.adobe.com/products/acrobat/readstep2.html)

3. Next, we'll select Google from the list of search engines.

4. Finally, click "ok" to run SEO Elite.

When it's finished running, let's click on the "report view" tab to view some of the results.

The first thing you should notice is the Google Page Rank of all of the pages linking to adobe.com. If you click the column heading within SEO Elite labeled "Google PR", it will sort the column in descending order.

You can see that the pages linking to adobe.com have an extremely high Page Rank. Any website with a Page Rank of 6 or higher are VERY high page ranks. There are only a handful of PR9 websites on the entire internet and a few are actually linking to adobe.com!

Next, let's click the "analysis view" tab.

If we click the column heading titled "anchor text", it will sort this column in descending order. We can quickly see that the words "click" and "here" are within the top 10 words listed in the left hand column.

Remember, the anchor text column will show you the number of times the word in the "Word" column appears in the actual anchor text of the link pointing to adobe.com

Anchor Text: Example) Click here to download Adobe Acrobat Reader... "Click here" is the anchor text in the example above.

So, by looking at the analysis above, we can see that the word "click" appeared in 16 of the links pointing to adobe.com and 6.8% of the total links pointing to adobe.com contained the keyword "click". The keyword "here" was found in 34 links pointing to adobe.com and appeared 14.5% of the time.

Reason adobe.com is ranked #1

The main two reasons that adobe.com is ranked #1 for the keyword "click here" is because:

1. The websites linking to adobe.com are very quality (have a high Page Rank)

2. The websites linking to adobe.com used the keywords "click" and "here" many times in the anchor text of the links linking to adobe.com

There are a few other offpage optimization factors that help adobe.com to rank #1, but those are the main two reasons. I hope you can clearly see the power of offpage optimization (linking).

So, the next time someone asks you what the proper keyword density is, the proper keyword prominence, the proper number of times you need to bold, italicize, or underline a keyword on your page... You can tell them that onpage optimization is NOT critical when ranking well for a given search term.

Until next time, happy optimizing!

Brad Callen - Professional SEO and creator of the powerful Web Promotion Software, SEO Elite

Get my FREE SEO Blueprint (PDF) by cicking the link below. It's 60+ pages of power packed information that will show you exactly how you can easily dominate the search engines, guaranteed... http://www.seoelite.com/Articles/FreeSEOBlueprint/

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Internet Marketing News

Search Engine Optimization -- A Must During a Recession PR Web (press release), WA - 16 hours ago Increase Visibility, a prominent search engine optimization and marketing firm, has discovered that SEO/SEM advice has become more important and sought ... SEO Consult Maintains Its Ranking as The UK's Number 1 Search ... MSNBC SEO Malaysia | Greenfrog Studio | SEO ( Search Engine Optimization) Klue There's No Shortcut to Good SEO...Or Is There? Search Engine Watch NewDesignWorld (press release) - Promotion World (press release) all 38 news articles

Derek Edmond Becomes Partner in Massachusetts-Based Search Engine ... Business Wire (press release), CA - 9 hours ago KoMarketing Associates, LLC is pleased to announce that Derek Edmond, currently the Director of Search Engine Optimization & Search Marketing Strategies at ...

Bruce Clay, Inc. Releases New Free SEO Tools SYS-CON Brasil, NJ - 4 minutes ago "We are excited to offer new tools to help webmasters and search engine optimization professionals alike conquer today's complex search engine environment," ...

New Hires Add Talent, Experience and Bandwidth to Brandwidth PR Web (press release), WA - 16 hours ago The new talent adds significant depth and versatility to its impressive roster of web marketing, search engine optimization and creative brand development ...

RAGE Software Updates Search Engine Optimization Software Suite ... Promotion World (press release), CA - Jan 5, 2009 We are pleased to announce major updates to our search engine optimization software suite for Mac OS X. The updates include new versions of a number of our ... RAGE Software Announce Major Updates to their SEO Tools Suite webhostdir.com all 2 news articles

Marketing Pilgrim

Search Engine Enlightenment Traffick - 1 hour ago Although pretty heavy-handed in some cases, this also goes for Google's "optimization suggestions." While Google is pushing the "room for improvement" ... Yahoo Angers Advertisers After Terms & Conditions Update Notification Search Engine Land all 7 news articles

Search Engine Marketing Agency, Formic Media, Launches PR Web (press release), WA - Jan 5, 2009 Formic's initial SEM service offerings include web analytics optimization, keyword research & recommendations, website search engine optimization (SEO) ... Oregon Marketing Firm Focuses On Local SEM Services Mediapost.com all 4 news articles

TechRadar UK

Looking For The Key To Search Engine Optimization? Meadow Free Press, ID - Jan 1, 2009 The writer who promises that his or her book will tell you everything that you need to know about search engine optimization for your site. ... New approaches to search engine optimization Central Valley Business Times Use public relations to drive search engine optimization (SEO ... Examiner.com Search Engine Optimization for Long - Term Results PWO Live-PR.com (Pressemitteilung) - PR Web (press release) all 21 news articles

Increase Traffic Using Article marketing, Article Submission and ... Meadow Free Press, ID - 8 hours ago If you are a business person and have a website, you may have heard the term SEO or search engine optimization. Article marketing is a very effective way to ...

CENTURY 21 Best Mountain Properties teams with Pro Step TransWorldNews (press release), GA - 1 hour ago A new search engine optimization program was also implemented that will eventually move the North Georgia Mountains real estate website up in the natural ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs