How to Create Killer Keywords to Get FREE Traffic to Your Website

When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.

Brands -

If a brand applies, include more specific brand names that are applicable to your site or type of business. If you offer a service, then try to offer service brand names when ever possible. Legally, you should put a registered trademark (®) or trademark (?) symbol after the names when ever mentioning trademarked names on the page.

Concepts -

Include concept type keywords. An example would be "Athletic Gear" Since this would be what a sports company might be selling.

Company Names -

If your site offers a product from a well known company with brand recognition, include that company name in your keyword. Rid on the popularity of that company, why not? You're selling their product, correct? If that company has a good reputation and brand loyalty then this would only help in adding consumer confidence in your site even more.

Quality -

Your keywords may only bring up poor quality type web sites that your core audience may have no interest in anyway. Try to focus on words that will bring in quality visitors to your site who will stay long enough to search your site for information regarding your product or service. Unqualified visits are not only a waste of your visitor's time but also a waste of your time. You wouldn't want to be barraged with unqualified emails regarding your product if it's not what your site is trying to sell.

Your Company Name

Unless your company has a well known brand name such as Nike or Ford Motors, it's generally less important to emphasize the company name as a keyword. A go around for this is to create an "About Us" page that focuses on optimizing your company name several times as the keyword on that page. This way if someone searches for your company name it would still come up as a relevant search result.

Target Phrases not Words -

With over a billion pages on the web and millions added each day, it's virtually impossible to achieve to rankings for a common words such as "electronics", "web", "food" etc. Instead, try to focus on target phrases of between two and four words in length.

Test Your Keywords -

Try to see how many web sites match your keywords or phrases before and after you launch your web site. Obviously the few matches found the easier it will be to obtain high rankings. With a proper strategy your site could be one near the top of that search. There may be phrases that are much easier to achieve a good ranking on than more common words or phrases. Some finding those obscure phrases and using this strategy can gain your site unexpected traffic.

Case Sensitivity -

If a user types in the word "Web," many engines will search for "Web" with an uppercase "W" only. If your page has only "Web" in lowercase "w" in it, it won't be found. On the other hand, if a user searches for "web" many engines will search for it in lowercase and uppercase forms. There fore it helps to have some of your keywords in uppercase or starting with an uppercase letter if the user should search that way. The easiest way to do this is in the title of the page, in Meta tags and at the beginning of sentences. Some engines are not case sensitive like Google at this time. The easiest way to test this is to input your keyword or phrase into different search engines and see if the exact same search results come up.

Bad Spelling -

Some times bad spelling is a good thing. Search for obvious spelling errors and grammatical mistakes people are likely to make and then incorporate them into your pages to pick up unexpected traffic. Also, product names can have a multitude of variations so focus on those too. For example, Ford may have "Ford Motor," "Ford Vehicles," "Ford Auto," or "Ford Cars" etc.

Implement these search engine optimization strategies and you will boost your traffic with higher rankings

About The Author

Brian Daniels is the Founder of XcelWeb.com. His latest eBook, "Ultimate Internet Marketing" is available at http://www.xcelweb.com for free

sales@xcelweb.com

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Internet Marketing News

Search Engine Optimization -- A Must During a Recession PR Web (press release), WA - 16 hours ago Increase Visibility, a prominent search engine optimization and marketing firm, has discovered that SEO/SEM advice has become more important and sought ... SEO Consult Maintains Its Ranking as The UK's Number 1 Search ... MSNBC SEO Malaysia | Greenfrog Studio | SEO ( Search Engine Optimization) Klue There's No Shortcut to Good SEO...Or Is There? Search Engine Watch NewDesignWorld (press release) - Promotion World (press release) all 38 news articles

Derek Edmond Becomes Partner in Massachusetts-Based Search Engine ... Business Wire (press release), CA - 9 hours ago KoMarketing Associates, LLC is pleased to announce that Derek Edmond, currently the Director of Search Engine Optimization & Search Marketing Strategies at ...

RAGE Software Updates Search Engine Optimization Software Suite ... Promotion World (press release), CA - Jan 5, 2009 We are pleased to announce major updates to our search engine optimization software suite for Mac OS X. The updates include new versions of a number of our ... RAGE Software Announce Major Updates to their SEO Tools Suite webhostdir.com all 2 news articles

New Hires Add Talent, Experience and Bandwidth to Brandwidth PR Web (press release), WA - 16 hours ago The new talent adds significant depth and versatility to its impressive roster of web marketing, search engine optimization and creative brand development ...

Marketing Pilgrim

Search Engine Enlightenment Traffick - 1 hour ago Although pretty heavy-handed in some cases, this also goes for Google's "optimization suggestions." While Google is pushing the "room for improvement" ... Yahoo Angers Advertisers After Terms & Conditions Update Notification Search Engine Land all 7 news articles

Search Engine Marketing Agency, Formic Media, Launches PR Web (press release), WA - Jan 5, 2009 Formic's initial SEM service offerings include web analytics optimization, keyword research & recommendations, website search engine optimization (SEO) ... Oregon Marketing Firm Focuses On Local SEM Services Mediapost.com all 4 news articles

TechRadar UK

Looking For The Key To Search Engine Optimization? Meadow Free Press, ID - Jan 1, 2009 The writer who promises that his or her book will tell you everything that you need to know about search engine optimization for your site. ... New approaches to search engine optimization Central Valley Business Times Use public relations to drive search engine optimization (SEO ... Examiner.com Search Engine Optimization for Long - Term Results PWO Live-PR.com (Pressemitteilung) - PR Web (press release) all 21 news articles

Increase Traffic Using Article marketing, Article Submission and ... Meadow Free Press, ID - 8 hours ago If you are a business person and have a website, you may have heard the term SEO or search engine optimization. Article marketing is a very effective way to ...

CENTURY 21 Best Mountain Properties teams with Pro Step TransWorldNews (press release), GA - 1 hour ago A new search engine optimization program was also implemented that will eventually move the North Georgia Mountains real estate website up in the natural ...

Search Engine Optimization-Budgeting PWO, France - Jan 3, 2009 The key to a successful webpage is search engine optimization. Search engine optimization is the art and science of making your website attractive to the ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs