Complete Web-Site Optimization For Search Engines (Part 1)

SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.

That is why one point should be stressed out - your business return on SEO is directly proportional to the results your business have now. It means that SEO strategy, unlike marketing optimization, directed to boost quantity, not quality. If your business enjoys 1% response rate for any action you demand, whether it is sale, subscription, feedback or other it keeps on having similar response rate after SEO will be accomplished, although the response will grow in absolute numbers as a result of increasing traffic flow.

As you see SEO is not a panacea. The highest and the most efficient return on your SEO campaign as well as business investment may be reached upon one condition. Only when your current business model and marketing campaign has already been optimized and reached high level or response rate and efficiency, it is smart to grow your business "in quantity".

The reason for such attitude lies within the next speculation as well. Having inefficient business model under conducting web-site SEO will force growing number of visitors to turn your online business down for good. The obvious reason is that too few people actually return to the site once they left it for any reason, so having low response rate will substantially decrease your SEO result!

Let's draw an example. With previously mentioned 1% response rate from every 100 visitors you get, would mean that 1 visitor only takes desired action. Suppose SEO campaign increased the flow of targeted traffic to 1000. Using children's math we can easily come up with 9 new people, who would start to express their interest in your offer every month.

Now what if your, as some marketers say, "conversion" rate is 10% (10 visitors from every 100) and the SEO helped to bring the same 1000 targeted traffic. You now have 100 "desired actions" per month! In other words, your net SEO achievement is 90 new people. Compare this to 9 people with 1% conversion rate and it all becomes clear. That is why SEO is mainly about quantity, while response rate is mainly about quality.

I haven't intentionally mentioned about high quality of traffic search engines generate. Many experts would probably be skeptical by now for my evening-out the quality of traffic and focusing on quantity only. The explanation is simple - the quality of SE traffic is an Individual parameter.

Unlike many marketing and SE experts I cannot tell you how "quality" visitors coming from SE will be for your particular business as I don't know your present promotion methods. That is why the quality of traffic SEO campaign brings may be neutral, slightly positive or even negative. Yes, it may be negative.

I anticipate a small shock among online marketers, who were taught for their whole internet business career that search engine traffic is the most quality traffic they may have. It is not true under some conditions. If banner or classified ads were the only ways of generating traffic for you, then SEO will surely bring a quality improvement to your business response, on the other hand, imagine, that your present visitors are interested readers of your books, ebooks, reports, articles and other publications. Do you really think that "response quality" of people coming from "Description tag" of your search engine listing will be higher? Hardly, you can surely expect a slight decrease in response rate of SEO campaign, despite the unquestionable quantity growth in accordance with our previous example.

Next vital point is to understand that before anything we, firstly, should have those web-pages, otherwise there would be nothing to optimize. That basic logic will lead to another obvious conclusion. The more theme-based web-pages you have the better SEO result you can achieve. If your online business represented by 3 web-pages (main sales letter, about the author and contacts), your initial SEO "resources" are too weak to reach any substantial goal. SEs look for information, that is why, content rich web-sites may truly enjoy advantages of SEO.

Secondly, your pages should have already been listed in SEs. If you haven't submitted your web-site to SEs yet, no point to optimize the SE listing position you don't have.

An important dilemma every business operator faces is the extent s/he allows to reach in desire to get outstanding SEO results. Here is what I mean. As we all know the basic rule of successful web-site optimization is focusing on keywords with low or very low competition. In other words, the less supply of internet resources for some particular keyword or phrase is, the more chances are for your web-page of being "noticed" and ranked high.

Here is the problem, if you want to get a maximum for your web-site SE position you should be prepared not just to rewrite or edit your web-pages, but to completely change the theme structure and priority of informational content!

There would undoubtedly be web-site sections or pages with extremely high competition that would stress the popularity and importance of that topic, so if you decide to keep it "as is", optimization will raise your listing, but somewhere from 796,021 place to 545,932. Does it help you?

The extent of your "flexibility" and how far you can go to look "pretty" from SE viewpoint is what should be decided beforehand, because there are always 3 parts: you/your business, target market/consumers and search engines/directories, between which about 90% of informational preferences are common, but the rest 10% differ and it is up to you to decide what themes you should focus on. Whenever you are implementing any of the SEO tactics mentioned in this publication, keep in mind your business and consumers' needs.

Having understood these fundamental features of SEO, could we make a step further into a complete web-site search engine optimization, expanding your business to the new markets.

Note that SEO, despite all mentioned above, is all about "asking for high ranking" and there cannot be any results guarantee as no one except for SE developers themselves control ranking algorithm and determine "who is where". More than that, SEO takes much time before effecting your listing positions and this timeframe may range somewhere from week to several months, so don't panic if your optimization efforts haven't resulted in Google #1 position by tomorrow morning.

Structure

Let's start from drawing a scheme of your web-site link structure very similar to one every web-developer draws before designing a web-site. Under other equal conditions, we will speak about later, it is also clear that the more theme based web-pages or even web-site sections you create, the more chances of being ranked high you have, no matter how optimized your competitor's single web-page is.

Each web-page of web-site section should represent a particular theme or topic. This way you can diversify your "keywords market", increasing chances of high rankings. Despite obvious visitors advantage your site is more likely to win market recognition.

For now try to have "horizontal" as well as standard "vertical" link connections between pages. If one of your pages got a high ranking position (Google Page rank) it may help to improve the rankings of web-pages connected to it as well.

Keyword analysis

Next step is to determine keywords, mainly, phrases that we would like to target. Talking about mentioned dilemma, I would like to point to the other approach you should know about, that is suggested by some experts. Let's call it SE-oriented approach.

According to this approach, before creating a web-site your first step implies searching for the best key phrases via competitive analysis on main SE and then starting to develop content around these keywords. It means that your web-site will get highest SE ranking, but the informational richness will be dictated by neither you nor your consumers. Under such conditions it is SE or, to be more specific, your compe tition will determine what kind of content you will have at your web-site. As you see, according to SE-oriented approach, the more competitive some key phrase and based on it topic is, the less attention you should pay to developing that theme at your own site.

My attitude is slightly different. I offer at first to create and evaluate your current web-site content based on your business preferences and your niche-market needs and then optimize those web-pages according to keywords taken from your existed web-pages, no matter how tough the competition may be. Of course, you are free to create new pages around keywords with low competition just for traffic building purposes, but the primary accent should be focused on your business development and marketing needs.

As for the keywords, the basic rule is to choose the most targeted phrases rather than single words for two reasons:

• Phrases could describe your web-page theme usually more precisely than a word;

• Phrases usually have substantially less competition in comparison with one-word.

Write down 3-5 the most targeted key phrases for each web-page or section we are going to optimize. Then by evaluating supply/demand ratio find the easiest keywords for SE positioning.

Standard procedure of determining your key phrase competition or, as i said "evaluating supply/demand ratio" is to look at their supply and demand at popular SEs. Supply is determined by results of searching them on SEs while demand can be found through query on PPC programs at Overture.com or Google.com's AdWords that have tool for discovering how many time keywords or phrase have been searched on them.

By doing so we are searching for the most prospective and promising for optimization key phrases. Having them allow us to go further and start optimizing the web-pages themselves.

(to be continued)

About The Author

Pavel Lenshin is a devoted Internet entrepreneur and founder of the entrepreneurship portal, where you can find discounted Internet services, FREE ebooks http://ASBONE.com/ebooks/, FREE reports http://ASBONE.com/reports/, and finally uncover innovative strategies through FREE "NET Business Magazine"

info@asbone.com

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Search Engine Watch

Search Engine Optimization Inc. Announces New Addition to Senior ... SYS-CON Media, NJ - 2 hours ago As CDO for Search Engine Optimization Inc. (SEO Inc.), Ed will develop new strategies for future sales growth and company expansion as well as spearhead the ... Bruce Clay, Inc. Releases New Free SEO Tools MSNBC Search Engine Optimization(On Page) PWO Icreon Search Engine Optimization Services NewDesignWorld (press release) PR-Inside.com (Pressemitteilung) - Promotion World (press release) all 69 news articles

Baytech Releases Long-Awaited Integrated SEO / PPC Marketing Solution Business Wire (press release), CA - 3 hours ago Search engine optimization, pay-per-click advertising (PPC) and email marketing services will be offered as one powerful and integrated marketing solution. ...

Mark Your Calendars: Search Engine Strategies (SES) Returns to New ... MarketWatch (press release) - Jan 7, 2009 Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine ...

Best Syndication

A-1 Internet Design - Keeping Pace with the Global Internet marketing Best Syndication, CA - 19 hours ago Their package of affordable search engine marketing services include effective search engine optimization, and in their competitors circle they are heralded ...

Derek Edmond Becomes Partner in Massachusetts-Based Search Engine ... Business Wire (press release), CA - Jan 6, 2009 KoMarketing Associates, LLC is pleased to announce that Derek Edmond, currently the Director of Search Engine Optimization & Search Marketing Strategies at ...

IndiaBook Indian SEO Company Launches Search Marketing Outsourcing ... PowerHomeBiz.com (press release) - 23 hours ago India Book SEO company India offers all type of Internet search engine optimization services including competitor analysis, keyword research,on page ...

Canada.com

Search Engine Enlightenment Traffick - Jan 6, 2009 Although pretty heavy-handed in some cases, this also goes for Google's "optimization suggestions." While Google is pushing the "room for improvement" ... Yahoo Modifies Search Advertisers Terms And Conditions eBrandz Yahoo Angers Advertisers After Terms & Conditions Update Notification Search Engine Land all 236 news articles

Ad Ventures Inc. Partners with Boomdash to Enable Regional ... Business Wire (press release), CA - 1 hour ago “We evaluated several leading Search Engine Marketing companies in order to find the best possible partner. We chose Boomdash over those competitors because ...

Search Engine Marketing Agency, Formic Media, Launches PR Web (press release), WA - Jan 5, 2009 Formic's initial SEM service offerings include web analytics optimization, keyword research & recommendations, website search engine optimization (SEO) ... Oregon Marketing Firm Focuses On Local SEM Services Mediapost.com all 4 news articles

WebmasterWorld’s Brett Tabke to Speak at Dallas/Fort Worth Search ... Earthtimes (press release), UK - 17 hours ago The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs