How MSN and Yahoo Sells Your Traffic

Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.

Prior to late 2004, Google undisputedly ruled the search engine world. During the second half of the year things took a dramatic turn when Yahoo and MSN decided to challenge the Big G for some of their lucrative market share.

Search engines are a big source of revenue especially when it comes to advertising and for many this is their bread and butter. With the emerging prominence of both Yahoo and MSN, advertisers have more channels through which to advertise their goods and services.

What marks Google apart from it's two big rivals in this area is the way they display their ads. They deliver their ads through a system called Adwords which is unobtrusive to viewers. The ads are placed to the right to clearly distinguish them from the search results. Occasionally they will place ads above the SERPS.

Overture is the company which handles the placement of ads for both Yahoo and MSN. Now if you should search for a popular keyword in either of them, you will notice that the ads are above the results, to your right and at the bottom of the page just above the Next button. This is where it gets interesting.

Having the privilege of working in a public computer lab, I decided to run some experiments. When customers came in and requested information on various topics I instructed them to use Yahoo or MSN for their search enquiries. The first one looked for "bridal gowns" and another looked for "tourism in Jamaica". In both cases they click on the first available information which of course is the relevant ads displayed.

I continued my experiment for a week and came to a decisive conclusion. Some search engines are selling our traffic right under our noses! The only time I observed the top ranking websites getting regular click through was when the keywords are not that competitive to involve ad placement.

This leads me to question the quality of traffic one receives from Yahoo and MSN. For every visitor you receive what is the ratio for that which you lose to a sponsored result? And what is the use of optimizing your website for them?

Now mind you, I enjoy a few good rankings on both Yahoo and MSN but they are for keywords that are not that too competitive. For these I enjoy consistent traffic flow but I think that the quality is something to take another look at.

I didn't write this to bash these guys on how they choose to do their business particularly how they choose to place their ads. My aim is to point out to you that while you may enjoy a top ten result on Yahoo and MSN, chances are you are not getting the amount of visitors you should and could receive.

© Oceanroc Web Publishing

Nicholas Dixon is a Jamaican webmaster, writer and affiliate marketer. Visit my blog for feature articles from select article writers at http://WWW.Oceanroc.Blogspot.com

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Search Engine Watch

Bruce Clay, Inc. Releases New Free SEO Tools MSNBC - 17 hours ago SIMI VALLEY, CA - Bruce Clay, Inc. has created two new search engine optimization tools that are available for free on their Web site ... Search Engine Optimization(On Page) PWO Ethical tips regarding on-page SEO optimization for SEO services Promotion World (press release) Lead to Conversion’s Search Engine Optimization Services Help ... dBusinessNews Cleveland (press release) Search Engine Land - MSNBC all 65 news articles

Mark Your Calendars: Search Engine Strategies (SES) Returns to New ... MarketWatch (press release) - Jan 7, 2009 Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine ...

Baytech Releases Long-Awaited Integrated SEO / PPC Marketing Solution Centre Daily Times, PA - 31 minutes ago Search engine optimization, pay-per-click advertising (PPC) and email marketing services will be offered as one powerful and integrated marketing solution. ...

Best Syndication

A-1 Internet Design - Keeping Pace with the Global Internet marketing Best Syndication, CA - 17 hours ago Their package of affordable search engine marketing services include effective search engine optimization, and in their competitors circle they are heralded ...

Derek Edmond Becomes Partner in Massachusetts-Based Search Engine ... Business Wire (press release), CA - Jan 6, 2009 KoMarketing Associates, LLC is pleased to announce that Derek Edmond, currently the Director of Search Engine Optimization & Search Marketing Strategies at ...

Seo infotech is providing free search engine optimization ... PR-Inside.com (Pressemitteilung), Austria - 1 hour ago 2009-01-08 11:50:03 - search engine optimization popularity is increasing day by day as it is going to be a race winner for all business in their field. ...

IndiaBook Indian SEO Company Launches Search Marketing Outsourcing ... PowerHomeBiz.com (press release) - 20 hours ago India Book SEO company India offers all type of Internet search engine optimization services including competitor analysis, keyword research,on page ...

Adweek

Search Engine Enlightenment Traffick - Jan 6, 2009 Although pretty heavy-handed in some cases, this also goes for Google's "optimization suggestions." While Google is pushing the "room for improvement" ... Yahoo Modifies Search Advertisers Terms And Conditions eBrandz Yahoo Angers Advertisers After Terms & Conditions Update Notification Search Engine Land all 57 news articles

Search Engine Marketing Agency, Formic Media, Launches PR Web (press release), WA - Jan 5, 2009 Formic's initial SEM service offerings include web analytics optimization, keyword research & recommendations, website search engine optimization (SEO) ... Oregon Marketing Firm Focuses On Local SEM Services Mediapost.com all 4 news articles

WebmasterWorld’s Brett Tabke to Speak at Dallas/Fort Worth Search ... Earthtimes (press release), UK - 14 hours ago The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs