Search Engine Marketing Simplified

All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Upon serendipity of elaborating all of the above said problems, I would land up in search engine marketing basics.

- Less Traffic means fewer hits to your site.

- Fewer pages per views mean users checking your site but not getting interested in clicking on other pages. They don't find it interesting to surf through.

- Lesser PageRank. PageRank is Google's way of measuring the quality of a site. They will give your site a rank marking out of 10 as maximum. So your site may stand 0/10 initially. Then it may acquire higher PR (PageRank) according to the above said factor enhancements. It is to be noted that a PageRank of 4 is thousands time better than a PageRank of 3.

- If your site doesn't appear on any search engine result pages (SERPs), upon searching for any keyword, then it may take a backseat.

So here is some advice to what can be done to improve it.

For outrageous results on your business-through site, make your site lucrative in terms of design. Such imponderable designing factors as aesthetic sensibility and human-user friendly site-making can be an obstacle. But you have to go through each and every aspect of your site to make a mark through your site. So design terminology would go as follows:

The architecture-savvy site should or I would say must have Home, About us, Contact us, sitemap, products, articles. All these links and others should be present on each and every page of the site, so that these are accessible from every corner of the site.

Interlinking of the site pages would make an impact, so I will add-up here that sitemap plays a vital role in connecting your site in a star-shaped connectivity. Whereas, product information to users can be conveyed via articles. So articles need to be well placed and comprehensive in language.

I would like to share my experiences on how your keywords can be found out by a human user, who doesn't know about your site. A normal person goes to internet and opens up any search engine to look for the information on the product he/she wants to purchase. Now he is landing up on the pages where a site of your competition tops and the user clicks and buys the necessary things; you stand to be the loser. Here comes the role play of keywords on your site.

Your site should be full of keywords, which are, or related to the products on your site. The articles would be enriched with these keywords. Title, description and images of the pages should be named with the keywords.

If your site is selling an ebook on meditation, then the keywords will be the same as the product and they will read as "ebook on meditation", "find peace online", or "online meditation book" on your site. More these kind of keywords are accommodated on your site, the more your site could be searched out by a user via using any search engine.

Is there any special way by which search engines work and pick up the site for the keywords? Yes, they do. They have automated crawler or human auditor system. The crawler acts as a scanner, a human user uses the search engine to find out ebook on meditation, he types in the same keywords, and the search engine crawlers at the backend does the scanning on the server database to find out the same keywords. If they find the keyword on a genuine site and appearing explicitly and not spammed, then they will show that site on top. The keyword search via automated crawler will be broken down into a few steps as follows:

- Crawlers will check out for the content of the site, expert pages (expert pages are the product related pages, or articles), title and descriptions of the site. - They will also read the headings on the page which is mainly H1 sized headings, and yes if they read as "ebook on meditation" then an added advantage for those keywords to your site. - Crawlers will also look for the Meta tags, Meta descriptions and Alt tags used. - Crawlers are more prominent and effectuously look for the anchor text pointing towards your site. Anchor text has been explained below:

Anchor text (link text) is the text that points towards the page or resource for which the link has been placed. It is the normal text attached to the URL of any site. Clicking on that text it will take you to that URL/site. A link can lead to either a page on the same site (internal link) or to a page on a different site (external link). Thus, a user who clicks on one of your site's internal links would be directed to another page on your site.

Linking further is bifurcated into two parts, namely Incoming and outgoing. An incoming link is an external link that appears on a different site and points toward your site, while an outgoing link is an external link that appears on your site but points toward a different site.

The link text is also known as Title and it's followed by a nice description. Description again can contain keywords of your site; it's a little advantage to your site but surely is a benefit. Links are usually placed on the Links page or Resources page of the site; some sites name these pages as "Other sites" or "Other cool links."

A title should not exceed 65 characters but we recommend a title of not more than 55 characters and a description of not more than 250 characters in length as per latest strategies of search engines.

The more the number of links pointing towards your site, with the right anchor text, the more meritorious results of your online presence for that keyword.

If you want to know more on types of linking, and what kind of links benefit and what are the hazards of linking for your site, please feel free to contact author. He shall serve you for no charges.

About the author: Sandeep Juneja is Manager-Internet Marketing, in a leading Company and is an avid researcher in the SEM segment.

© Copyright 2005 Sandeep Juneja

This Article is Copyright protected. If you have any comments or would like to have this article republished free on your site, please contact the author here: sandboy@rediffmail.com We just require all due credits carried; and text, hyperlinks and headers unaltered. This article must not be used in unsolicited mail.

Sandeep Juneja is a search engine marketing specialist and an avid researcher. He specializes in Links exchange strategies and internet techniques. He loves to learn from others and wants to explore search engine marketing.

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Search Engine Watch

Search Engine Optimization Inc. Announces New Addition to Senior ... SYS-CON Media, NJ - 1 hour ago As CDO for Search Engine Optimization Inc. (SEO Inc.), Ed will develop new strategies for future sales growth and company expansion as well as spearhead the ... Bruce Clay, Inc. Releases New Free SEO Tools MSNBC Search Engine Optimization(On Page) PWO Seo infotech is providing free search engine optimization ... PR-Inside.com (Pressemitteilung) Promotion World (press release) - dBusinessNews Cleveland (press release) all 69 news articles

Baytech Releases Long-Awaited Integrated SEO / PPC Marketing Solution Business Wire (press release), CA - 2 hours ago Search engine optimization, pay-per-click advertising (PPC) and email marketing services will be offered as one powerful and integrated marketing solution. ...

Mark Your Calendars: Search Engine Strategies (SES) Returns to New ... MarketWatch (press release) - Jan 7, 2009 Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine ...

Best Syndication

A-1 Internet Design - Keeping Pace with the Global Internet marketing Best Syndication, CA - 18 hours ago Their package of affordable search engine marketing services include effective search engine optimization, and in their competitors circle they are heralded ...

Derek Edmond Becomes Partner in Massachusetts-Based Search Engine ... Business Wire (press release), CA - Jan 6, 2009 KoMarketing Associates, LLC is pleased to announce that Derek Edmond, currently the Director of Search Engine Optimization & Search Marketing Strategies at ...

IndiaBook Indian SEO Company Launches Search Marketing Outsourcing ... PowerHomeBiz.com (press release) - 22 hours ago India Book SEO company India offers all type of Internet search engine optimization services including competitor analysis, keyword research,on page ...

Adweek

Search Engine Enlightenment Traffick - Jan 6, 2009 Although pretty heavy-handed in some cases, this also goes for Google's "optimization suggestions." While Google is pushing the "room for improvement" ... Yahoo Modifies Search Advertisers Terms And Conditions eBrandz Yahoo Angers Advertisers After Terms & Conditions Update Notification Search Engine Land all 60 news articles

Search Engine Marketing Agency, Formic Media, Launches PR Web (press release), WA - Jan 5, 2009 Formic's initial SEM service offerings include web analytics optimization, keyword research & recommendations, website search engine optimization (SEO) ... Oregon Marketing Firm Focuses On Local SEM Services Mediapost.com all 4 news articles

BizAtomic Launches Version 5.1 of its SEO Optimized E3 Ecommerce ... Emediawire (press release), WA - 23 hours ago "We feel that every eBusiness needs to have a basic understanding of the Search Engine Optimization, even if they are not performing their own Search Engine ...

OptimizeMyROI, a Leader in Website Marketing Continues to ... PR.com (press release), NY - Jan 7, 2009 SportsBanners4you.com , said: “In a matter of only a few weeks, Heath Nolan and his Search Engine Optimization Consultant team at OptimizeMyROI produced a ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs