Optimize Your Site Pt2

6: The hidden benefits to having the right links.
Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-)

Eg exercise-equipment-reviews.htm is our reviews page.

Note the hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% appearing, which is something the browsers throw in there to represent a space.

If we then name the link to this page from our other pages 'exercise equipment reviews' and also make the link bold we'll score a whole bunch of points on the SE's. If you then use the other techniques described on this page to optimize the page exercise-equipment-reviews.htm around the phrase 'exercise equipment reviews'. You'll be well on your way to getting a top listing in the engines. ;-)

Keywords and keyphrases in a link and the name of a page file are very important boosters.Anyone would be a fool not to optimize them to the hilt. But this is often overlooked and simply not known about.

7: Name your Images properly and utilise their Alt tags.
Each image file displayed on a site is linked to with a line of code containing the path to the image. So along the lines of our link strategy above lets utilise that link and fill it with keywords.

Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there's a missed opportunity there. Lets call our image folder exercise-equipment.

So what we have as a link to our image is src="exercise-equipment/ exercise-equipment.jpg" Very nice.

But there's more, all images should have an Alt tag this tag controls the text that appears when you role over an image, the little yellow box that appears with a description? Hmmm ? what should we do with that ;-) You guessed it stick our key words in there.

Is that it for images ? not quite there's one more trick I'll let out of the bag here. Its very simple but effective, add a link to your image to a relevant page or if you don't want it to lead anywhere link it back to the page its on. Either way you'll score again for the keywords in the link as mentioned above. ;-)

So you should have something like this - a href="exercise-equipment-review.htm" img src=" exercise-equipment/exercise-equipment.jpg " alt="exercise equipment" width="113" height="123" border="0"

Just look at all those juicy keywords. This little technique is little known and is another wasted opportunity.

8: Site map and doorway pages.
A site map simply consists of links to all the pages on your site. It may be that the way you have your site structured you will have some pages that don't link to each other. Having a site map linked to from every page not only helps visitors navigate your site but also acts as a highway for the 'spiders' to crawl all of your site quickly and easily. Plus think of all those juicy keyword and keyphrase links on the one page. ;-)

Doorway pages consist of the techniques mentioned already on this page but taken that little bit further. Essentially the pages focus heavily around a keyphrase and utilise the techniques mentioned here sometimes to the detriment of grammar and readability. A doorway page exists to get a listing in the SE's for its keyphrase and when visited it simply has a link to the main site.

If your site is pretty small then it may be useful to have some keyphrase targeted doorway pages. If your sites a little larger there's no reason why you can't focus the existing pages on a keyphrase properly as described here and have them do the same job as a doorway page.

9: Link exchange.
Over the last 2-3 years or so the links pointing to your site have become extremely important.Following Googles lead the SE's have placed more emphasis on the related and relevant links a site has. The better these links are the better your sites ranking. It's important to state that not just any old link will do although this will help a little a relevant link would be much more beneficial.

So back to our example site - Our site sells and reviews exercise equipment that's all. That's a pretty big area by itself anyway. But what if we exchanged links with a site selling exercise clothing, exercise-clothing.com. One of our keywords is in there which is even better. We add value to our site, exercise-clothing.com adds value to their site our ranking is boosted in the SE's and the SE provides better results. Everyone's a winner.

It's not good enough just to find relevant sites. Ideally you should be finding sites that get good results in the SE's already. Linking to one of these sites will give your site a great boost.

But how do you find out how well a site is ranked? Try these two free tools -

Google toolbar - I'm sure Google needs no introduction. Other than to say once you have it installed the little horizontal green bar in the middle of the toolbar displays the Page ranking(PR) of any site you visit. Other benefits of the toolbar include, search Google from whichever site your on, a popup stopper and an autofill form feature, enter your details once and whenever you need to fill a form in online you can do it with one click.

Alexa toolbar - Alexa is a search engine owned by Amazon. This toolbar goes into even more detail about a site you visit. You can check its ranking, who's linking to it and even go back in time and view the site as it was years ago. There's also a search feature for Alexa and Google, and a search feature for Amazon built in, so you can search any of them from any site. Handy for ordering those books, CD's and DVD's.

The other benefit of these toolbars is that they track sites that you visit. Not in an intrusive way and totally anonymously. What this means is that if you visit your own site regularly just by having the toolbars installed you will boost its rankings. ;-)

I recommend you install both these tools. They install across the top of Internet Explorer underneath the address bar. It only takes a minute or two for installation and its done without any need to download software. Once installed you can always right click them and close them if they get in the way. Very handy little things.

To check a sites link popularity try this handy online tool

10: Search Engines and Submissions.
To round off this article and tie things up I'm going to say a little bit about which search engines to submit to and why, how to go about it and why you need not pay anything to get into the major SE's.

Google is king of the search engines producing the most accurate and relevant results for any search and up until recently it 'crawled/spidered' the web once every six weeks or so, doing what was called the 'Google dance'. So called because as their database was updated ranking of sites could shift dramatically for a few days before settling back down. This has now stopped as of Q2 2003.

Google now crawls constantly and there is no longer any major shift in listings. Entry into Google is free and can be very quick, probably the quickest outside paid listing. A site should appear in Google within six weeks of submitting the URL. This is still a long time to wait, but it works out quite well if you use the next little tactic I'll explain after the next two paragraphs.

Relationships between the SE's have changed dramatically yet again over the last 12 months.

(For a very useful and informative illustration of the current Major SE relationships take a look at this chart. If your new to SE optimising you'll probably find this a real eye opener)

Google has been supplying search results for AOL and Yahoo amongst others. Yahoo has bought out the major SE Overture for millions of dollars and a few months later bought out another less well known but significant SE, inktomi, who actually supply listings to MSN, Overture, HotBot, BBC, About.com again for millions of dollars.

Yahoo is now basically consolidating these engines and will I'm sure restructure its own sites search algorithms to bring these engines online. Yahoo currently charges for a listing in its directory $299 last time I checked. But since they brought their new search engine seperate from their directory there's no need to pay to enter yahoo.

By far the fastest and most cutting edge way to get your site crawled by the search engines is to use a tactic called Blog and Ping. This will call the main search engine spiders over to your site when you choose and get you indexed within days. Keep this up and your whole site, all its pages, will be indexed before you know it. Click on the link above for more info from my friend Rick Butts.

(One word of warning stay away from the 'Submit your site to 1500 search engine' style links you find all over the web these days, you'll just end up with loads of spam emails. The majority of SE traffic comes from the top six SE's.)

Hand submission or automated software?
Well neither really these days. You can have your home page indexed simply by finding another site to exchange links with. Google actually states that they prefer to find sites by crawling the web rather than through their submission service. This will work much faster than the submission service.

If you do decide to submit to the search engines then ordinarily I would recommend submitting by hand one at a time. I've done this for the last five years. Simply because the software available to submit a site wasn't up to the job. But finally there is a piece of software that is up to the job and more than that it helps with the choice of keywords, checks the optimisation of your site pages, checks for broken links, reveals your link popularity, tracks and reports visitors to your

site and will report on your position in all the major engines for your chosen keywords.

In the past there was a chance that a site could be blacklisted or not even listed if it was submitted by software. This software gets around this problem by simulating a browser whenever it deals with the search engines, be it submitting your site or reporting on its ranking.

I now use this for all my own and client sites. Finally I can save the time I used to spend on submitting by hand. You can download a free trial from www.webceo.com. If you would still prefer to go down the hand submission route - Here's a page with links to the submission pages of around 30 search engines.

Conclusion
I hope you enjoyed reading what has turned out to be a rather long article and found something new and useful within it.

It goes without saying that you should apply the above techniques to the individual pages of your site. Start with the important and most relevant content based pages and work backwards from there. Finally one more online tool to help you check your site for errors.

About the Author
How-to-make-money-online.info is a site focused on Making Money Online listing the many and varied ways of making money online. Featuring, resources, thousands of Internet Marketing articles and useful links. Click here to find more Internet Marketing articles.

This article comes with reprint rights. You are free to reprint and distribute as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the links above are intact.

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Search Engine Watch

Search Engine Optimization Inc. Announces New Addition to Senior ... SYS-CON Media, NJ - 1 hour ago As CDO for Search Engine Optimization Inc. (SEO Inc.), Ed will develop new strategies for future sales growth and company expansion as well as spearhead the ... Bruce Clay, Inc. Releases New Free SEO Tools MSNBC Search Engine Optimization(On Page) PWO Seo infotech is providing free search engine optimization ... PR-Inside.com (Pressemitteilung) Promotion World (press release) - dBusinessNews Cleveland (press release) all 69 news articles

Mark Your Calendars: Search Engine Strategies (SES) Returns to New ... MarketWatch (press release) - Jan 7, 2009 Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine ...

Baytech Releases Long-Awaited Integrated SEO / PPC Marketing Solution Consumer Electronics Net, CA - 9 minutes ago Search engine optimization, pay-per-click advertising (PPC) and email marketing services will be offered as one powerful and integrated marketing solution. ...

Best Syndication

A-1 Internet Design - Keeping Pace with the Global Internet marketing Best Syndication, CA - 18 hours ago Their package of affordable search engine marketing services include effective search engine optimization, and in their competitors circle they are heralded ...

Derek Edmond Becomes Partner in Massachusetts-Based Search Engine ... Business Wire (press release), CA - Jan 6, 2009 KoMarketing Associates, LLC is pleased to announce that Derek Edmond, currently the Director of Search Engine Optimization & Search Marketing Strategies at ...

Icreon Search Engine Optimization Services NewDesignWorld (press release), UK - 13 minutes ago Enhanced user experience is the key to Search Engine Optimization as sites more trusted by users will be sites more trusted by the search engines. ...

IndiaBook Indian SEO Company Launches Search Marketing Outsourcing ... PowerHomeBiz.com (press release) - 22 hours ago India Book SEO company India offers all type of Internet search engine optimization services including competitor analysis, keyword research,on page ...

Adweek

Search Engine Enlightenment Traffick - Jan 6, 2009 Although pretty heavy-handed in some cases, this also goes for Google's "optimization suggestions." While Google is pushing the "room for improvement" ... Yahoo Modifies Search Advertisers Terms And Conditions eBrandz Yahoo Angers Advertisers After Terms & Conditions Update Notification Search Engine Land all 60 news articles

Search Engine Marketing Agency, Formic Media, Launches PR Web (press release), WA - Jan 5, 2009 Formic's initial SEM service offerings include web analytics optimization, keyword research & recommendations, website search engine optimization (SEO) ... Oregon Marketing Firm Focuses On Local SEM Services Mediapost.com all 4 news articles

OptimizeMyROI, a Leader in Website Marketing Continues to ... PR.com (press release), NY - Jan 7, 2009 SportsBanners4you.com , said: “In a matter of only a few weeks, Heath Nolan and his Search Engine Optimization Consultant team at OptimizeMyROI produced a ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs