Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.

There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.

>> #1 - When I don't think about Google and cover multiple topics.

There are times when a page is put up simply for the benefit of my readers and, for one reason or another, covers a number of different topics.

A simple example of this would be a page in the Excess Voice newsletter archives. I archive all issues, so visitors can browse their way through previous articles and reviews.

From Google's point of view, these pages are very unfocused. A particular newsletter might include an article on one subject, a review on another and reader feedback on yet another. As a result, Google sees a mix of unrelated topics, gives a digital shrug, and rewards me with a horrible listing across a variety of keywords and phrases.

>> #2 - When I do think about Google and cover multiple topics.

Let's say I am reviewing a service of a fairly general nature. As an example, we'll pick a site that offers a variety of marketing services for companies online. My review may cover search engine optimization, newsletters, buying AdWords, buying newsletter ads and banners.

In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I'd like to get some Google traffic to that page, so I might even use WordTracker to find some good key phrases. Then I'll include that phrase in the page title, meta tags and in the headings and text.

Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase.

>> #3 - When I hardly think of Google at all, but focus on just one topic.

This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.

What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases.

Will this page do well on Google? That depends. If the topic is very general, like 'advertising', then probably not. But if the topic is more focused, within a smaller niche, like 'advertising in German ezines', then I'll probably do very well indeed.

>> Concluding thoughts

A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.

If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:

- Write a simple, focused page on a single, niche topic

On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you'll do even better.

Nick Usborne is a copywriter, author, speaker and advocate of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Pepperjam to Attend, Exhibit, and Speak at Search-Engine ... PR Web (press release), WA - 17 hours ago Pepperjam offers a full range of professional marketing management services in the areas of pay-per-click, search-engine optimization, affiliate marketing, ...

Response Mine President Ken Robbins to Speak at Leading Search ... MarketWatch - Aug 19, 2008 Agency Advisory Council and is a member of the Atlanta Interactive Marketing Association (AiMA), Search Engine Marketing Professional Organization (SEMPO) ...

Medium Blue Search Engine Marketing Signs the Atlanta Humane ... PR Web (press release), WA - Aug 20, 2008 Medium Blue Search Engine Marketing, an Atlanta search engine optimization company, was recently named the number one search engine optimization firm in the ...

Search Engine Marketing Crucial for Corporations and Associations ... Emediawire (press release), WA - Aug 20, 2008 Kellen Interactive's new Web site for Search Engine Marketing and Optimization -- Page1SearchEngines.com -- offers a complimentary search engine ranking ...

Video Search Engine Optimization Expert Gregory Markel To Speak At SES FOXBusiness - Aug 19, 2008 In fact, with the Google search engine your video results might even rank higher than website results on that same topic. Additionally, video optimization ...

Search Engine Optimization (SEO) Services Corsavoo.com, France - Aug 20, 2008 The body text of a web page is very important to search engines. For a successful Search Engine Optimization approach, take into contemplation that search ...

Globus family of brands Renews Contract with 90octane for Search ... MarketWatch - Aug 18, 2008 The agency has provided search engine optimization (SEO) and pay-per-click advertising (PPC) services to Globus family of brands since 2003 and continues to ...

Search Engine Strategies Conference & Expo, Features Online ... WebSite Host Directory (press release), OR - 10 hours ago Search Engine Strategies (SES) is the leading global conference and expo series that educates delegates on search engine marketing (SEM), ...

Search Engine Optimization for Long - Term Results Corsavoo.com, France - Aug 20, 2008 Well, search engine optimization in competitive circumstances requires considerable expertise, but in non-competitive circumstances it is just the basic if ...

Search Engine Positioning Critical to Dental Website Marketing Success PR Leap (press release), CA - Aug 20, 2008 "While they can have an effect, no search engine optimization company can control these results. The only way a dental website optimization company can ...

© MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs