Where on Earth is Your Websitee?

You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines. Everyone is busy handshaking and back patting when a voice from the back of the room rises above the din. "Yeah this is great! Can't wait until we can find ourselves on wireless devices."

All conversation comes to an abrupt halt. Eyes widen. Everyone turns to the fresh-faced intern standing in the corner with a can of V8 juice in one hand and a PALM device in the other. You, being the Department Manager, barely managing to control your voice not to mention your temper, ask the now nearly frozen with panic intern, "What do you mean find ourselves on wireless? We just spent thousands on our web site visibility campaign!" "Well... Explains the sheepish intern, "There is no GPS or GIS locational data within our source code. Without it, most wireless appliances won't be able to access our site."

Guess what? The intern is absolutely correct. Anyone interested in selling goods and services via the Internet will soon be required to have some form Geographic Location data coded into your web pages. There are approximately 200 satellites currently orbiting the Earth. (even Nasa won't confirm the exact number) Some are in geosynchronous or geostationary orbit 27,000 miles above your head. The Global Positioning System (GPS) is the name given to the mechanism of providing satellite ephemerides ("orbits") data to the general public, under the auspices of the International Earth Rotation Service Terrestrial Reference Frame (ITRF). Sounds like Star Wars doesn't it? It's pretty close. The NAVSTAR GPS system is a satellite-based radio-navigation system developed and operated by the U.S. Department of Defense (DOD).

The NAVSTAR system permits land, sea, and airborne users to determine their three-dimensional position, velocity, 24 hours a day, in all weather, anywhere in the world, with amazing precision. http://igscb.jpl.nasa.gov/

Wireless devices, WAP, Cellular, SATphones and a whole host of newly emerging appliances and indeed, new software applications, will all utilize some form of GPS or more likely GIS data retrieval. GIS stand for Geographic Information System and relies on exact Latitude and Longitude coordinates for location purposes.

Several car manufacturers currently utilize GPS for on-board driver assistance and the Marine and Trucking Industries have been using it for years. Obviously your web site is a stable beast. It sits on a server somewhere and doesn't move much, so at first glance it seems quite unplausible you'll need GIS Locational Data within your source code. On the contrary. One aspect your web site represents is your business's physical location(s) and if people are going to try to find your services and products, shouldn't you at the very least, tell them where it is and how to get there?

Let's look at it from the other end of the spectrum. The end user approach. Let's say you're vacationing in a new city for the first time. Once you get settled into your Hotel room, what's the first thing you want to find? Restaurants? Bank machines? Stores? So you pull out your hand-held, wireless, device, log onto the web and search for "Italian Food in San Francisco." Five Hundred results come back so you click the new "location" feature on your hand-held (which knows exactly where you are) and ten Italian restaurants, who were smart enough to code their web sites with GIS data, light up on the screen. Guess which restaurants didn't get selected? The other four hundred and ninety. Starting to get the picture?

How does this affect you and your web site marketing? GIS Latitude and Longitude co-ordinates will soon be a must have on every web site operators and web developer's list and an absolute necessity for anyone wishing to trade good and services via the Internet. This data may relate to the physical location of the web site or where the site is being served from (if applicable) or where the actual business represented by the site is physically located. There may be multiple web site locations and coding involved, if for example, you have a franchise with multiple locations, each location will probably need a page of it's own with the correct corresponding location data.

If you run a home-based business, I doubt if the co-ordinates to your living room are going to be necessary, but you should provide the latitude and longitude of the closest city or town. Large corporations such as banks may want to code the exact location of every automated teller machine across the country.

Industry standards and the methods of serving out this data are still in the development phases but it's a safe bet to assume there are plenty of people working on the solutions right now and given the speed of technology, implementation will probably be much sooner than later. Give yourself an edge. Find out where in the world your web site is...before your web site is nowhere to be found.

About The Author

Robert McCourty is a founding partner and the Marketing Director of Metamend Software and Design Ltd., a cutting edge search engine optimization (SEO) and web site promotion and marketing company. Scores of Metamend Client web sites rank near or on top of the search engines for their respective search terms.

http://www.metamend.com/

articles@metamend.com

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Web Design- Tips to Resist Financial Crisis - NewDesignWorld (press release)

Web Design- Tips to Resist Financial Crisis NewDesignWorld (press release), UK - 1 hour ago ... or don’t know a way to enter Chinese markets. Apart from doing web design, we also do content management and something you want to enter the Chinese market.

Web Design Tips - Poynter.org

Web Design Tips Poynter.org, FL - 7 hours ago I rarely write about web design issues in this column since our mandate is to write about ways to use the Internet as a reporting tool (and besides, ...

Local Web design firm now offering inexpensive sites - MidlandOnline.com

Local Web design firm now offering inexpensive sites MidlandOnline.com, MI - 17 hours ago “BuildCheapSites.com is going to revolutionize the way Web design is done in Mid-Michigan,” Wolf said. “Our easy-to-use interface and wealth of options and ...

Long Island Web Design Company Benjamin Marc.com Launches New Website - PR Web (press release)

Long Island Web Design Company Benjamin Marc.com Launches New Website PR Web (press release), WA - Oct 4, 2008 Benjamin Marc.com started as a web design company and now have grown into a full service business development company. Nesconset, NY (PRWEB) October 4, ...

Temecula Valley Chamber of Commerce's ad upsets member businesses - Press-Enterprise

Temecula Valley Chamber of Commerce's ad upsets member businesses Press-Enterprise, CA - 6 hours ago Matthew Burlile, of 7 Day Web Design in Temecula, said he was shocked at the prospect of the chamber being a competitor. "I feel they defrauded me in the ...

Pros and cons of Web design - Scripps News

Pros and cons of Web design Scripps News, DC - Oct 3, 2008 They loved Web design, but not corporate life, so they decided to venture on their own. Owen, 29, and Oliver, 27, recruited Oliver's brother, Paul Oliver, ...

Christian Web Hosting Company Gives Away Over $1700 of Web Design ... - HostSearch.com

Christian Web Hosting Company Gives Away Over $1700 of Web Design ... HostSearch.com - Oct 3, 2008 COM) – Christian web hosting company Clementineshosting (http://www.clementineshosting.co.uk/) is giving away web design and hosting services to a value of ...

Dallas Web Design Company Launches New Site, Expands Market Reach - PR Web (press release)

PR Web (press release)

Dallas Web Design Company Launches New Site, Expands Market Reach PR Web (press release), WA - Oct 3, 2008 Dallas web design company, NetSuccess, has launched a new website providing samples of the company's work and details about its web design, search engine ...

An Event Apart Reveals 2009 Conference Dates, Locations and Speakers - prMac (press release)

An Event Apart Reveals 2009 Conference Dates, Locations and Speakers prMac (press release), TX - 12 hours ago Those who have already secured a seat for this remarkable two-day web design conference will benefit from the insights and perspective of a stellar speaker ...

Is your website pushing all the right buttons? - Dentistry.co.uk

Is your website pushing all the right buttons? Dentistry.co.uk, UK - Oct 6, 2008 Krishan Joshi, project manager of Dental Focus Web Design who are sponsoring the event, said: ‘Dental Focus Web Design are thrilled to be sponsoring this ...

Web-Design - Google News

� MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs