Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads

Many millions of dollars are being wasted on promoting and sending traffic to ineffective lead generation websites. Here are my top 10 tips to make your site generate more leads for you and your company.

1. Keep it clean.

A busy, cluttered website will drive visitors directly to your competitor. Make sure your site is easy to navigate and clutter free. We've all been to websites that are awash with information. While you need to get your message across you don't want to scare your potential customers away. Make sure your site looks tidy, with as few colors as possible. Too many flashing banners and ads will undoubtedly detract your visitors from the actual content on your site. Don't include too much highlighting. If you highlight every word in your text, it isn't highlighted it's simply bold.

2. Make it quick.

Studies have shown that the average surfer will give any site only 3 to 4 seconds before they formulate that all important first decision. Don't forget that first impressions last so you need to dispense with graphics that take too long to load, ensure that any necessary pictures are of a minimal file size (picture size is irrelevant here) and definitely do not have an all graphics site; they take an age to load, not to mention the search engines can not do anything with them.

3. It's all about conversion.

Paying for a PPC campaign is a very popular way to get visitors to your site, but you have to be careful that you manage your account for conversion not clicks. Spend money only on those keywords that convert to leads. Use the conversion tracking offered by Google and Yahoo! Search Marketing (formally Overture). Or use some other ad tracking software. The main point here is your ad campaign should be an investment, not an expense and if you are not tracking your conversion rate how will you know which it really is?

4. Create trust.

You will not generate leads from a website that does not radiate trustworthiness. Use third party trust indicators liberally on your site, for example testimonials, membership organization logos, and endorsements. Also if you state something that may be hard for your visitor to believe, explain to them the details so you build credibility.

5. Copy is the key.

Your website copy needs to be compelling, informative and lead the reader to take your desired action. Do not list facts and features, state benefits. You reader doesn't care if your widget does the quarter mile in 2.5 seconds. They want a widget that "Does the job so fast they can get done and take off early to go fishing"... See the difference?

6. Pre-qualify leads with content not questions.

If you need a certain demographic lead, make sure your copy spells it out clearly. Clearly explaining the details about who is qualified for you product or service will keep you from having to screen out unqualified leads with too many questions on your form. Which brings me to my next point...

7. Shorter forms actually make for better leads

Highly qualified and highly educated prospects guard their personal information closely; keep forms short and only ask the minimum number of questions. Long forms with too many personal questions tend to reduce the quality and quantity of your leads. When someone is willing to share all their personal information there is a good chance that person has nothing to lose. You have to consider what information you really need from your leads. If you don't need to know then don't ask. You can always send a follow up email. This will act not only as a good fact finder but also as your next step in creating rapport.

8. Make it easy.

Have a form on every page, or at least on every page that it makes sense to have it on. Visitors to your site won't take the time to trawl through 12 pages of website content to find your form and fill it out. I have seen a tremendous increase in leads when I added the form to every page of a site. I would caution you about having a form too prominent on you home page though, it tends to scare some visitors off.

9. Sweeten the deal.

Give away free information to entice visitors to fill out your form. Throughout time people have always loved a bargain. The feeling of getting something for nothing is usually enough to help persuade the unsure, and will often lead to extra leads and extra sales. Make sue that you give away something with a high perceived value, no one is enticed with junk.

10. Communicate in the right language and add personality.

Using plain language that communicates the personality of you and your company will build trust and rapport. Don't use technical jargon if you are trying to reach the masses. Very few people are likely to know industry buzz words . Keep it simple and informative and add personality at the same time. Try and answer questions before they are asked.

Use these 10 tips and generating sales leads from your website will become much easier and a lot more profitable.

Bryant Jones is a lead generation consultant, S.E.O. expert and the managing partner of LeadsSolution.com (http://www.leadssolution.com). LeadsSolution.com provides lead generation services including lead generation websites and sales leads to businesses both small and large.

Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance Voice Overs Talent
Contact Us Company Info Home Page
>> Link Exchange Directory - Ad Your Site Now! <<

INFORMATION AND HELPFUL ARTICLES
Web Design Web Hosting Web Development Search Engine Optimization
Web Design Samples Graphic Design Samples Glossary Pantone Chart RGB HTML

Tampa Web Design and Development Tampa Bay Web PHP Development and Web Hosting
Graphic Design Tampa Bay Small Business Consultant

Bread and Buddha forays with special offer in Web Design Arena - NewDesignWorld (press release)

Bread and Buddha forays with special offer in Web Design Arena NewDesignWorld (press release), UK - 52 minutes ago Each level comprise of a unique, eye-catching web design that ensure the business in professional manner. The company has introduced the following special ...

Maximizing Visibility with Dallas Web Design Company - 1VIZABILITY - TransWorldNews (press release)

Maximizing Visibility with Dallas Web Design Company - 1VIZABILITY TransWorldNews (press release), GA - 7 hours ago That is why 1VIZABILITY, a Dallas based web design company, aims to assist business owners by creating a “buzz” effect and amping up with the use of Web 2.0 ...

Small Box Web Design & Consulting Moves Website to SmallBoxWeb.com - PR Web (press release)

Small Box Web Design & Consulting Moves Website to SmallBoxWeb.com PR Web (press release), WA - Sep 7, 2008 Indianapolis, IN (PRWEB) September 7, 2008 -- Web design and search engine optimization firm, Small Box Web Design & Consulting, today announced that it has ...

01Interactive Recognized as the best Web Design Pakistan Firm and ... - Live-PR.com (Pressemitteilung)

01Interactive Recognized as the best Web Design Pakistan Firm and ... Live-PR.com (Pressemitteilung), Austria - Sep 6, 2008 06.09.2008 23:56:46 01 Interactive Studios marks its five year anniversary by being acknowledged among the best Web Design Pakistan Firms and freelance ...

Web design CEO sells in Las Vegas - Blockshopper

Blockshopper

Web design CEO sells in Las Vegas Blockshopper, IL - Sep 5, 2008 by Ross Franco, BlockShopper Staff Zachary A. Harding and his wife, Tina, sold a five-bedroom, three bath home at 7636 Splashing River Court in Las Vegas to ...

Bank of Newman Grove Selects Goldleaf’s Web Design and Hosting ... - Business Wire (press release)

Bank of Newman Grove Selects Goldleaf’s Web Design and Hosting ... Business Wire (press release), CA - Sep 3, 2008 In addition to the Web design and hosting, Bank of Newman Grove also selected Goldleaf’s security package, which includes SSL and Pharming Shield. ...

Web Design For Small Business - 3x24 - Your Newspaper and News Magazine

Web Design For Small Business 3x24 - Your Newspaper and News Magazine, Germany - Sep 2, 2008 Branding is an aspect of web design that usually costs more money, but is worth every single penny spent. A logo and certain set of colors is what sets one ...

New York Community Trust Selects Embolden for Web Design ... - MarketWatch

New York Community Trust Selects Embolden for Web Design ... MarketWatch - Aug 26, 2008 Embolden www.embolden.com, is one of the nation's fastest-growing web design, development and technology consulting firms serving the community foundation, ...

Research questions website design and usability - Design Week

Research questions website design and usability Design Week, UK - 7 minutes ago Digital consultancy Rawnet’s Online Conversion Report, which questioned almost 2000 adults, looks at the way in which Web design influences purchasing ...

Design Oven launches Web design service - CIOL

Design Oven launches Web design service CIOL, India - Aug 31, 2008 LONDON, UK: Design Oven has launched a range of Web design services geared towards meeting the needs of small business owners, after identifying a need for ...

Web-Design - Google News

� MediaRocket.com All rights reserved.
 
Business Consulting Web Development Web Site Design Graphic Design Ecommerce
Marketing Web Hosting Domain Name Registration Clients Web Maintenance

voice overs work, onhold music, on hold message, on hold messages, message for voice mail, voicemail greetings, voice mail greetings, voice mail greeting, voicemail messages, messages for voicemail, messages for voicemails, voice services, radio voices, radio voice, voice over recordings, voice over auditions, voice acting, voice over artists, voice over artist, voiceover artists, voiceover artist, voiceover auditions, voiceover audition, voiceovers auditions, voice over agents


Tampa web site design voice talent and voice overs, small business consulting web design graphic design business consulting services tampa web design web design tampa business consulting st. petersburg web design florida web design sarasota web design jacksonville web design orlando web design miami web design business consultant  radio station web design radio web design clearwater web design tallahassee web design small business consultant real estate web design west palm beach web design ecommerce web design business web design hosting web design professional web design flash web design flash graphics web design web design company web page designers color chart Web Design -- Business Consulting Services Web Development Web Site Design Graphic Design Ecommerce Marketing Web Hosting Clients Web Maintenance Contact Us Company  Home Page Employment  Privacy Glossary, Voice Talent, Voice Overs voice over talent voiceover artist voice overs